Split Test Snapshot — Variant vs Control
Sun 30 Aug 2026 · bar = how far the variant is ahead (green, right) or behind (red, left) of its control on conversion · grey = too early to read
Called this week
Upsell 1 (DS)rewrite X → new control
+32% · 36.2% v 27.4%
Main VSL (DS)timer variant → new control
+19% · 4.6% v 3.8%
Clocking Out (DS)new light design → new control
+10% · across the board
Clocking Out headlinequit-live lost · control held
−13% · control stays
Upsell 3 headlinevariant never led · control held
−5% · 42.3% v 44.5%
DigiStore — running
Maui lead testWrong Screen H vs control G
+46% · 3.4% v 2.3% · call Wed
Main VSL pre-roll 2J vs control I · call Mon
+10% CVR · control ahead on net $
Upsell 4Instant Income Upgrade vs VVE
level · 144 v 143 sales · Ben Mon
Upsell 2 headlinevariant vs control
−2% · 27.5% v 28.1%
Upsell 1 rewritestopped Sat · possible error
re-run Mon once error identified
JVZoo — running
Main VSL exit poprelaunched Fri
19 sales total · too early
Upsell 1Rob's Take My Machine
18 sales total · too early
Upsell 2Rob's Bill Killer
17 sales total · too early
Reading it: everything right of the centre line is a variant beating its control. Bar length = size of the lead. Figures are conversion / take rate, variant first. Maui's bar is capped for scale.